The fashion mood board also helps you communicate your ideas and give you the same visual reference with your team. Before designing your garments, the images and objects on the board will help you steer in the right direction. You will have the inspiration in front of you, and you will be reminded of where you are going. It will also make you stay consistent and focused on your brand values. You might think that you have a strong idea in your head, but by putting it in front of you, a mood board will give you the clarity you need before you start designing and getting all the materials. The fashion mood board helps you find your inspiration. Why do you need a fashion mood board for your apparel brand? You can use a fashion mood board for pretty much any other type of design project.
#MOOD BOARD FASHION HOW TO#
You can use a fashion mood board to brief a web designer on how to create your website. You can use mood boards to brief a branding designer for creating your brand designs. Try both till you find your favorite way of working.įashion mood boards can also be used in many more areas than just the collection and product design. Personally, I love to touch things and feel the textures, so a physical board or wall is my thing. You can either do it on the computer or on a big hardboard or foam board. It can be your team or your product developers, supplier, manufacturers, retailers, etc.
It is a design tool that will help you remain focused and consistent as your clothing line develops.įashion mood boards are a perfect communication tool when explaining your vision to others. The inspiration can be a theme, a place, a color scheme, a material story, or entirely functional, based on the activity of your customer. It is basically a brain dump of whatever you are inspired by. A visual summary of inspirational images, objects, material swatches, trims, or product examples that explain the concept and feeling of your brand, collection, or customer. But first, let’s start from the beginning.Ī fashion mood board is a collage.
In this post, you will get actionable mood board tips so you can go and create yours asap. Traditionally fashion mood boards were made in physical format, with magazine tear-outs, pictures, and swatches pinned on a foam board, but today you can create them to suit your working style and brand needs. No matter the name, they are a fantastic way to set the visual direction for an apparel brand project. Fashion mood board, visual board, inspiration board, storyboard… whatever you choose to call them is up to you.
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